Google is preparing to release a new Chrome Material Design refresh next month. “Chrome Browser will have a new design across all operating systems,” reveals Google in its latest Chrome enterprise release notes. That new design will debut in the Chrome 69 release, which is currently scheduled to release on September 4th.
Chrome’s new desktop design will include a more rounded and whiter appearance, but the mobile version of Chrome has been majorly redesigned on iOS. Google is moving the navigation controls to the bottom of the screen, making it far easier to use in one hand or with an extra tall display. You can already enable some of the changes in the current Chrome 68 release for both desktop and mobile.
Google isn’t holding back with its latest Chromebook commercial. The minute-long ad blasts you with Windows and macOS error messages, virus warnings, and blue screens of death all in an effort to demonstrate the simplicity of Chrome OS. Google’s message is that its Chromebooks come with virus protection, automatic updates, all-day battery life, and a variety of Android apps. It’s Google’s first clear shot at both Windows and Mac laptops, and it comes nearly five years after Microsoft launched its own attacks at Chromebooks.
Most of Google’s criticisms of Windows and macOS would have made more sense years ago, though, as both Microsoft and Apple have addressed many of the infamous problems Google has chosen to highlight. Windows 10 ships with built-in virus protection, automatic updates, and many laptops now offer “all-day” battery life. The strength of Chrome OS is its pure simplicity, and that’s not necessarily demonstrated well in an ad designed to highlight old error messages.
Google has a strong lead in the US education market thanks to its Chromebooks, and its latest ad suggests it’s ready to battle for even more market share. Chrome OS might not be ready to take on the iPad just yet, but Google keeps proving Chromebooks are ready to go head-to-head with Windows laptops and Macs.