Sony came up with a truly inventive name for its new tough SD card series

Technology is expensive. Yes, as they become more commonplace and demand rises, gadgets become more affordable. But if you invest any kind of money into a piece of high-tech equipment, you still want to use it with some sort of care. That’s why Sony’s new Tough SD card that’s designed to literally withstand getting tossed into dust, dirt, water, and otherwise generally beat up makes me sad.

Sure, it passes the bend test, and its ribless design helps users avoid breaking it into bits and pieces, but it does so by doing away with the data protection lock slider. The card can also survive drops up to five meters (roughly 16.4 feet), and it’s dustproof and waterproof with an IP68 rating. You can even take it through an X-ray machine and anticipate that your photos will come out alive along with the card. (Is this a thing that happens? Let’s not find out.)

In addition to its Tough namesake, it’s also fast: the company boasts a write and read speed of up to 299MB / 300MB per second. To ensure the card is still functioning as designed, Sony’s even offering companion software to check the health of the SD card.

The new Tough cards will be available later in October starting at 32GB for $72. All these specs are great for taking adventurous photos and surviving humans’ clumsiest tendencies, but just because it can theoretically endure an MRI, please don’t do it on purpose.

Sony tops full-frame camera market in US ahead of Nikon’s big announcement

Sony has officially surpassed Canon to lead the full-frame camera market in the United States. The company claims to have taken a lead “in both dollars and units” sold. But it likely won’t have too much time to rest on its laurels, given that Nikon is expected to be looking to muscle in on Sony’s full-frame mirrorless cameras next week.

Additionally, as DPReview points out, those numbers are probably a little unfairly skewed toward Sony, given that Canon (the old, longtime leader) hasn’t actually released a full-frame interchangeable lens camera in over a year. And Nikon, which Sony passed in April 2017, hasn’t released a major device since the D850 in August 2017 either (and stock can be hard to come by), while Sony has been able to ride the sales of more recent releases.

Still, it’s an impressive result for Sony, which has steadily been increasing market share for interchangeable cameras for some time. And it sets the stakes even higher for Nikon, given that Sony (according to its own reports) has lead the mirrorless market for the past six years — meaning that Nikon will certainly have an uphill battle to face with its new cameras.