Huawei gets caught faking DSLR shots as smartphone pictures in a commercial

Smartphone cameras are better than ever, but sometimes there’s just no substitute for a full-sized DSLR. Unfortunately, it seems that Huawei thinks so, too. A shot in the company’s latest commercial for its new Nova 3 smartphone has been revealed by a behind-the-scenes photo to be a DSLR, not the smartphone as the ad alleges (spotted by Reddit user AbdullahSab3, via AndroidPolice).

As you can see about halfway through the ad, a bickering couple takes a selfie together apparently to show off how Huawei’s AI and camera tech make it so that the woman doesn’t need to put on makeup. But a since-deleted Instagram picture posted by Sarah Elshamy (the actress in the scene) reveals that instead of a fun selfie from the Nova 3, the shot in question came from a DSLR, shot by a professional photographer. In fact, the Nova 3 doesn’t seem in be in the frame at all.


Image: u/AbdullahSab3 (Reddit)

In Huawei’s defense, the ad never outright claims that the picture was shot on a Nova 3 (although one could argue that it was heavily implied). And, as Android Police points out, this isn’t exactly Huawei’s first marketing mishap: the company was caught Photoshopping away bezels on renderings for the P8, and it was found to have posted a shot that appeared to be from a P9 on its Google+ page that EXIF data revealed to have been shot on a Canon EOS 5D Mark III.

Still, it’d be nice if Huawei would stick to advertising its phone based on the strength of what it can actually do — which is probably impressive enough, even without fakery — instead of hiding its capabilities behind marketing smoke and mirrors.

Huawei put a 7-inch screen on its latest smartphone

Huawei is introducing a new phone in its Honor Note series, and this model is coming with the line’s biggest screen yet: just a touch under seven inches. Back in an ancient smartphone era of, I guess, 2013 or like two years ago, that size was considered a tablet.

The Honor Note 10 isn’t the first phone to breach the 7-inch mark — it isn’t even the first phone from Huawei to do so — but it is another sign that phones aren’t going to stop growing, especially now that manufacturers are better than ever at slimming down their bezels, making these mammoths take up less space than they have in the past.

The phone comes with either 6GB or 8GB of RAM, a Kirin 970 processor, and 64GB or 128GB of storage. Its huge AMOLED screen has a 1080 x 2220 resolution, putting it a bit over 1080p, and the whole thing is running Android Oreo with Huawei’s EMUI skin on top. Unfortunately, it’s lacking a headphone jack. But on the plus side, it has a massive 5,000mAh battery to match its extra large screen.

The previous model of the Note 10, the Note 8, launched in 2016 with a 6.6-inch display, so this is a significant size increase. Huawei previously used a 7-inch display on its MediaPad X2 in 2015. Lenovo also hit the 7-inch mark that year with the Phab. And back in 2013, Asus made the 7-inch Fonepad, which we were still calling a tablet.

Huawei is launching the Honor Note 10 in China, with the entry-level model starting at ¥2799, or about $410 USD. It doesn’t look like the Honor Note line has come to the US before — maybe it has something to do with using the name “Note” on a large smartphone — and right now, it looks like Honor phones in the US cap out at around six inches.