Twitter and Adidas are partnering to launch a new series called “Friday Night Stripes,” an eight-game series of high school football games that will stream live on the social media platform.
“Nationally ranked teams” from California, Nevada, Indiana, Georgia, and Florida will be part of the series, and will start on September 7th and will finish on November 9th. TechCrunch notes that NFL games have been popular on the site, and that this is the first time that high school games will be streamed in this fashion. The games will be available on @adidasFballUS on both mobile and desktop devices, and will be accompanied by a Twitter timeline with additional coverage and tweets.
The first game will be between Cedar Grove of Ellenwood, GA and McEachern of Powder Springs, GA on September 7th. The following games feature Indianapolis, Indiana high schools Ben Davis vs. Warren Central on September 14th, Marietta (Marietta, Georgia) vs. McEachern on October 12th, and Doral vs. Chaminade in Florida on October 18th. Additional games will be announced.
The games will be accompanied by play-by-play commentary from Courtney Lyle of ESPN and SEC Network, along with analysis from Green Bay Packers player A.J. Hawk, and YouTuber Cameron “Scooter” Magruder. Adidas says that other guests will make appearances throughout the season. Last year, the NFL signed a deal with Twitter for a package that will feature a 30-minute show and highlights.